London, UK – 00:01am 25 th September 2025: Perseus Motor Corporation, Europe’s first
AI-native EV brand, today announced a landmark strategic alliance with SODA.Auto, a
leader in AI and Software Defined Vehicles, to co-develop the world’s most advanced AI
powered Human–Machine Interface (HMI). This partnership marks a decisive step
toward redefining the relationship between humans and vehicles in the era of intelligent
mobility.
“Perseus was founded through a realization that today’s car is passive and isolated,
while I wanted a vehicle that could seamlessly partner with my busy day-to-day world. I
envisioned a vehicle that thinks, adapts, and evolves around its driver,” said Mohammed
Yehya El Bakkali, Founder and CEO of Perseus Motor Corporation. “This alliance with
SODA.Auto transforms that vision into reality. Together, we are building the most
advanced driver–vehicle interface in the world.”
Unlike traditional automakers, Perseus is pioneering a future where AI shapes every
interaction between driver and vehicle. The result is a car that functions as a living
intelligence system, delivering a uniquely personalized driving experience where AI does
not just assist the driver; it learns about them, understands them, and attunes itself to
their journeys, forming a truly symbiotic relationship.
The car will dynamically learn the owner’s driving style and adjust itself to their emotional
state to improve safety. It will also learn their driving routines and preferences,
proactively adapting and fine tuning itself to reduce the driver’s cognitive load in their
busy day-to-day lives. This makes every Perseus vehicle as unique as its owner.
Under the alliance, Perseus will lead conceptualization, design, and product definition,
embedding AI as the core layer of its vehicle architecture. The two companies will
operate joint R&D centres in Masdar City, Abu Dhabi, and Bicester, Oxfordshire. These
facilities will combine world-class AI engineering talent, software specialists, and
advanced digital and physical testing environments to accelerate development.
“Partnering with Perseus allows us to unite around a shared AI strategy and apply it in
extraordinary new vehicles,” said Sergey Malygin, CEO of SODA.Auto. “The outcome
will be a step change in how humans interact with vehicles: intelligent, intuitive, and
deeply personal. This is Europe setting the global benchmark.”
The Perseus and SODA.Auto alliance comes at a time when the global automotive
industry is focused narrowly on electrification and autonomy. Perseus is positioning AI
powered interaction as the defining competitive advantage of the next decade.
Notes to Editors
About Perseus Motor Corporation
Perseus Motor Corporation is Europe’s first mass-premium AI-native electric vehicle
brand. Headquartered in London, Perseus is pioneering the integration of artificial
intelligence into the heart of the driving experience, creating vehicles that are adaptive,
intelligent, and truly human centric.
About SODA.Auto
SODA.Auto is a software defined vehicle (SDV) technology company accelerating the
development of next-generation mobility. Its platform combines an extensive SDV library
of pre-certified software components with AI driven tools for simulation, validation, and
integration. This enables automakers to create innovative vehicles up to ten times faster
and at significantly lower cost. Headquartered in London, SODA.Auto is pioneering the
fusion of SDV, AI, and digital twin technologies to deliver safe, intelligent, and futureready automotive solutions.