The EV brand today announces details of its first model, and reveals its manufacturing and commercialisation strategy

• British-based premium automotive EV brand Perseus will bring first model, a performance and technology-focused compact SUV, to market by late 2027
• Highly efficient, scalable and asset-light/capex-light business model
• Strategic global OEM and Tier 1 partnerships in place to ensure supply of cuttingedge EV platform, engineering, interior and exterior design, class-leading HMI, supply chain and manufacture
• Media assets can be downloaded here: https://bit.ly/Perseus_

London, UK – 19 March 2025: Perseus, a new British-headquartered premium passengercar EV brand, has today emerged from stealth mode and announced preliminary plans for its
debut model – a compact SUV. The company has also provided initial details of the
development and commercialisation strategy to bring the vehicle to European markets by
late 2027.
Adhering to a highly efficient, scalable, asset-light/capex-light business model, Perseus has
established soon-to-be-announced global OEM and Tier-1 partnerships required to bring its
first vehicle to mass-market production.
Perseus will license a proven, state-of-the-art EV platform from a European OEM Group. It is
also collaborating with a pre-eminent Italian design and engineering house for interior and
exterior styling, pre-concept development, prototyping, serial engineering, testing and
validation requirements.
To speed up time to market and to de-risk execution, the company is engaging with a
European contract manufacturer to build its first model to OEM-level quality production
standards. This fully flexible and scalable production model will enable Perseus to reach
market with maximum efficiency and avail itself of the most advanced manufacturing
processes and industrialisation capabilities.
Similarly, Perseus is partnering with a world-leading Human Machine Interface (HMI),
Artificial Intelligence technology and automotive software specialist. This agreement will
empower the Perseus SUV – and all subsequent models – with best-in-class user
experience, delivering exceptional personalisation, natural language and seamless
interaction.
Defined by attainable premium values, the Perseus SUV will combine inspirational and
emotive design, groundbreaking technology, engaging performance and exceptional user
experience with compelling value. These attributes will differentiate the Perseus SUV from,
and elevate it above, competitor vehicle offerings.
Operating a direct-to-consumer sales model, combining an online sales platform with brand
experience centres, will enable Perseus to cut distribution costs and enhance direct
customer engagement significantly. As part of its relationship with its OEM EV platform
provider, Perseus plans to utilise its partner’s European-wide service and maintenance
network.
Perseus has a strong leadership team, which fuses exceptional automotive start-up and
legacy experience with highly seasoned global automotive expertise to position the company
as the UK’s leading premium mass-market EV brand. The team includes former senior
executives from Jaguar Land Rover, Lotus, Bentley and INEOS Automotive, and is led by
Mohammed Yehya El Bakkali.
Mohammed Yehya El Bakkali, Founder, Chairman and CEO of Perseus Motor
Corporation, commented: “The launch of Perseus marks an exciting new chapter in global
automotive innovation. Our ambition is clear: to create a premium value British EV brand that
delivers emotionally captivating design, cutting-edge performance and a best-in-class
intelligent AI-enabled and software-defined customer experience.
“Crucially, our development and commercialisation strategy is also clear. Perseus already
has agreements in principle with a European OEM Group to licence a cutting-edge EV
platform and a leading Italian styling house to meet all design and engineering standards.
We have also formed partnerships with a world-leading automotive software specialist, and a
European contract manufacturer to ensure the first Perseus SUV model will reach customers
by late 2027.”
Perseus will unveil more details on its comprehensive portfolio of strategic partnerships and
senior leadership team over the coming months, followed by updates on the design and
technology of the Perseus SUV.
For more information, please visit: www.perseus-ev.com

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